BLANC DE VIE
[ French, pure white ]
[ of life ]
BLANC DE VIE
Through advanced dermatological procedures, ‘Blanc de Vie’ maximizes each individual’s inherent beauty,
enhancing self-identity and confidence through outer beauty. Ultimately,
it aims to brighten and enrich life itself, increasing personal satisfaction—this is the unique vision of Blanc de Vie.

BRAND

STORY

About
In July 2008, the ‘Maylin’ brand was first launched and opened its doors
at Hyundai Department Store’s Apgujeong branch,
led by Dr. Choi Jun, a pioneer in high-end skin clinics.
Now, this marks his second beginning.
Over the past 18 years, Maylin Apgujeong has established itself
as a premium skincare clinic brand.
On January 1, 2025, it will undergo a rebranding to a new name—‘Blanc de Vie’
—to redefine the philosophy and values of premium care, provide upgraded medical services,
and enhance its core value of naturally realizing each individual’s unique, hidden beauty.
This marks the beginning of a more refined and complete anti-aging clinic.
  • My Own Beauty
  • Design Technique
  • Safety & Trust
  • Your Pride
  • At Blanc de Vie, our philosophy is
    to express your unique beauty in the most natural way possible.
  • The implementation of technology begins with design.
  • Blanc de Vie is committed to safety and trust.
  • Blanc de Vie offers a new kind of value and experience.
  • My Own Beauty
  • Design Technique
  • Safety & Trust
  • Your Pride
  • At Blanc de Vie, our philosophy is
    to express your unique beauty in the most natural way possible.
  • The implementation of technology begins with design.
  • Blanc de Vie is committed to safety and trust.
  • Blanc de Vie offers a new kind of value and experience.
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  • We move beyond standardized ideals of beauty to maximize your own hidden charm,


    helping you discover your natural balance and gain confidence.


    Ultimately, our goal is to set a new standard for beauty in the world—defined by individuality.


    This is the mission and core value at the heart of Blanc de Vie.

  • An eye for beauty, an eye that can read beauty, and an eye that can express it.


    Every procedure starts with the doctor’s sense of aesthetics.


    The true technique of Blanc de Vie lies in the ability to design—


    knowing exactly where to reduce, fill, lift, or enhance.

  • We focus on results, placing them as our top priority.


    By avoiding low-cost products and equipment, and using only authentic materials in precise quantities,


    we ensure the highest level of safety and reliability.


    For the sole purpose of delivering satisfaction and lasting impression to our clients,


    Blanc de Vie will always uphold its own standards and principles.

  • A place where you gain confidence, feel re-energized, refreshed, and truly happy.


    A place you feel proud to visit—one that enhances your presence just by being part of it.


    Once you begin the journey, it will ultimately be complete.


    Blanc de Vie will be your pride.